It is very much of practise amongst people in trying to relate to a particular brand that one comes across. The recollection and drawing of relevancy is a part of this procedure of relating. The brand recollection procedure only stands strong in delivering a high impact when the brand image of a particular product or a service is well marketed to the target base of customers. The level of competition has increased considerably over the years between companies offering products and services. Now with the digital revolution, the competition has peaked to the maximum. A multitude of companies offering the same products and services, in order to stand out in this huge sea, a company need to showcase a certain set of specialties which would help make it appear appealing.
Development in the Digital World-
The digital platform has opened a whole new avenue for trade and profit generation for business concerns. The challenge lies however in the proper utilisation of this platform. The replication of the real world on the digital platform needs to be exact. The set of services and products on the digital counterpart of any company’s website or social media platform can reach the masses within a matter of few seconds. The challenge for the organisations lay in launching the digital counterpart with the guarantee of success rate.
